FLYSAFAIR has launched a trade
awareness campaign involving
a trade-specific information
brochure and greater visibility at
trade shows to educate agents
about the airline and why they
should feel confident to book with
them.
FlySafair sales distribution
manager, Samantha Winchester,
told TNW at a recent Aviareps
Airline Mini Fair in Cape Town,
that agents were often reluctant
to sell FlySafair because it
was a new airline, not knowing
that its parent company, Safair,
had been around for more
than 50 years. The information
brochure also details FlySafair’s
Iata membership, IOSA safety
certification, BBBEE certification
and 97% online performance for
the year, important aspects for
corporate clients.
Samantha said FlySafair fares
would be available on Travelport
soon but a launch date had not
been finalised. The airline is
already targeting the business
market by selling its seats on
BidTravel’s MyMarket corporate
online platform.
Earlier this month, FlySafair
launched twice-daily flights
(Saturdays, once daily) between
Lanseria and Cape Town; and
daily flights between Lanseria and
George, using B737-400s on both
routes.
The airline’s fleet has grown
from two to six aircraft in just
under two years and it plans to
add two new B737-400s by the
end of the year
FlySafair targets the trade
31 Aug 2016 - by Hilka Birns
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