Explora Journeys, the luxury lifestyle ocean travel brand of the MSC Group, has launched a new loyalty programme, Explora Club.
Explora Club offers a five-level structure – Classic, Silver, Gold, Platinum and Diamond – with each level unveiling a curated collection of benefits, from priority access and bespoke events to personalised gifts and exclusive savings.
Levels are determined by weighted nights at sea, multiplied by suite category, with additional points earned through Destination Experiences purchased pre-journey or on board, and eligible onboard spending, including Ocean Wellness, exclusive culinary experiences and beverages, laundry and purchases at The Journey boutique.
By July, members will have access to a personalised ‘My Explora’ area, where benefits and level status will be visible. Past journeys will also be recognised and factored into each member’s level.
