THE Travel Corporation
(TTC) has announced
developments to
the customer loyalty
programme across its
portfolio. The evolved
programme builds on
the group’s existing
loyalty offering by
introducing a two-tiered
reward system.
The programme applies
to participating guided
and cruise brands such
as Trafalgar, CostSaver,
Insight Vacations, Luxury
Gold, Uniworld, U River
Cruises and Contiki.
Loyal guests who have
made TTC their brand of
choice and have travelled
with the company multiple
times, benefit from the
programme. The tier
system gives guests even
more benefits, says Teresa
Richardson, md of The
Travel Corporation.
Tier One recognises all
past guests who have
travelled one to four times
with any applicable TTC
brand, offering benefits
such as priority access, up
to 5% discount on some
dates on some trips, and
an exclusive 5% off newly
released trips for a limited
time, as well as private
secret sales and special
recognition while on a trip.
Tier Two recognises all
past guests who have
travelled five times or
more with any applicable
TTC brand and will enjoy
all the benefits of Tier
One, on any trip, in any
country, at any time.
Previously, guests could
get 5% discounts on
selected trips, but on a
limited-time basis.
As part of the
programme, travel advisers
will benefit from offers
that will drive subsequent
repeat bookings, according
to the company. As sales
managers will also have
access to past guest lists
and will have offers or
promotions available to
them, advisers will be able
to actively target these
leads themselves.
“The very nature of a
loyalty programme is to
reward continued support
so our agents will benefit
with repeat bookings
and savings they can
confidently pass on to
their clients,” Teresa
says.
