STRENGTHENING romance travel
is also a key focus for the Tourism
Authority of Thailand.
Tanes Petsuwan, deputy
governor of international
marketing for long-haul markets
of TAT, said at a media briefing
that strengthening romance
travel formed part of TAT’s new
marketing concept, ‘Open to
the new shades’, which aims to
showcase the diversity of a holiday
in Thailand. “We have been very
successful in launching this new
campaign in all markets across
the world. Our new image of a
million shades is a recognition
of the individuality of our tourists
as well as our way of focusing on
quality tourists rather than mass
tourism,” he said.
Tanes said the theme around
wedding and honeymoon travel
was chosen as it reflected
Thailand’s aim to position itself
as a quality romance travel
destination. "Weddings and
honeymoons are an important
segment for us,” he said. “In
2016, TAT estimated that wedding
and honeymoon travellers
represented 1,1m visitors,
generating $1,77bn (R24,3bn).
Honeymoon travel was the biggest
segment, with almost 980 000
visitors. We are targeting growth of
5% this year.”
He said the incredible tolerance
of the Thai people was another
thing to note, as it made Thailand
a perfect destination for any
couple – irrespective of their age,
race, religion or sexuality.
TAT targets romance travel
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