UK-BASED adventure
operator, Exodus
Travels, is now
handling the international
distribution, sales and
marketing functions for all
Headwater tours.
Headwater was founded
in the UK in 1985 and
offers a wide selection
of walking, cycling and
canoeing holidays in 18
countries, predominantly in
Europe.
Both Exodus Travels and
Headwater were sold by Tui
to the Travelopia group in
mid-2017 and the decision
to combine international
distribution is intended to
streamline the sales and
marketing functions of the
two companies.
While a number of bestseller
Headwater tours
already feature on the
Exodus website and in
their brochure, the new
development will now
incorporate Headwater’s full
tour portfolio.
International sales
manager, Andrew Appleyard,
said European self-guided
walking and cycling holidays
were becoming increasingly
popular in the South African
market and that the larger
number of active tours
in this region would offer
Exodus clients more choice
in both tour itineraries and
departure dates.
”Agency distribution is
a key component of the
Exodus business model
and we are thrilled to have
a relationship with agents
in South Africa through
the representation of our
local sales agents,” added
Andrew.
