App promotes SA graded establishments

THE Tourism Grading Council

of South Africa (TGCSA)

has partnered with Waze,

a large community-based

traffic and navigation app,

to alert app users in real

time to all TGCSA-graded

establishments in South

Africa.

The initiative will provide

a new opportunity to

promote TGCSA-graded

establishments to users

accessing this platform.

It means that travellers

using Waze, en route to

a specific destination,

will see TGCSA-graded

establishments appear

on their map, potentially

steering them in their

direction, be it to a hotel,

bed and breakfast, hostel

or conference venue.

Darryl Erasmus¸ chief

quality assurance officer

for TGCSA said: “This

partnership not only

assists consumers to

locate our graded

establishments but also

drives traffic to them.