Greg Cooke is the founder of Hermitage Travel and marketing manager of CompariSure. After working in the travel industry for three years, he realised there might be better ways to optimise return on social media investment and the traditional enquiry/booking process. After the awakening of his interest in chatbots and seeing how they can take travel into a new world, he left the travel industry to join CompariSure, where he is exploring the travel space together with the company. Greg is interested in travel technology and off-the-grid retreats in Southern Africa. info@hermitage-travel.com