CORPORATE Traveller is
tapping into the bleisure
market with the launch
of CT Lifestyle, a division that
will service corporate clients
looking to add days of leisure
travel on to their business
trips.
The launch of the product
was inspired by studies that
show an increase in bleisure
sale opportunities.
The second annual ‘State
of Business Travel Survey’ by
National Car Rental shows
that 90% of millennials have
engaged in bleisure travel
in the past year compared
with 81% of Generation X
travellers and 80% of baby
boomers.
Bleisure travellers also
reported significantly higher
levels of satisfaction with
their quality of life compared
with non-bleisure travellers
(93% vs 75%) as well as
work/life balance (87% vs
64%), the study said.
According to SAP Concur
travel and expense data,
bleisure trips increased by
20% from 2016 to 2017.
During this time, more than
2,2 million bleisure trips were
taken by business travellers
around the globe, making up
10% of total business trips.
“We have noticed more
companies asking for leisure
travel options and so we
decided to offer a more
holistic travel package to
our clients,” says Oz Desai,
gm of Corporate Traveller.
The new division is headed
up by experienced leisure
consultants, Michael Knott
and Graham Cannings.
Corporate Traveller punts
the product as a “onestop-shop for all travel
requirements”. It provides
exclusive access to the
Flight Centre Travel
Group’s strategic
partnerships and global
buying power, says Oz
