In a historic first, the world’s two leading travel and tourism organisations – WTTC and UNWTO – representing the global public and private sectors, agreed to work together across a number of key objectives aimed at growing tourism.
Signing a memorandum of understanding (MoU) the two bodies agreed to advance public- private-sector co-operation at the global level while promoting job creation, talent development, and business opportunities around the world.
As part of the MoU, WTTC and UNWTO will promote tourism in the global and national agendas while working to progress skills, innovation, entrepreneurship, and investment and the transition towards a more sustainable and resilient sector.
The two parties will also foster community empowerment and inclusion and collaborate around crisis preparedness, management and recovery, building on the lessons learned from the COVID 19 pandemic.
Julia Simpson, WTTC President and CEO said: “Together, we can create a powerful synergy that will shape the global landscape, opening doors to endless opportunities and benefiting travellers, businesses, and destinations alike.”
Zurab Pololikashvili, UNWTO Secretary-General, underscored it, saying “We are only stronger if we work together” to respond to the interconnected challenges facing our sector. “Strong public-private partnerships are the foundation to transform tourism and build resilience, and consolidating our partnership with WTTC will achieve exactly what we need – joining efforts to build a better future through tourism.”
