WORLD Leisure Holidays
has embarked on a
“rippling” expansion
strategy, introducing new
properties and destinations
to its portfolio, with Abu Dhabi
the newest addition.
“For many years our focus
was on our exclusive Sun
portfolio. We are cautiously
expanding from this product
range to more hotels in
Mauritius, then further into
the Indian Ocean Island
products,” says Johann
Strydom, md of WLH. “We
have recently introduced
new hotels to our Mauritius,
Seychelles, Maldives,
Zanzibar and Réunion
portfolio.”
The operator has now set its
sights on growing its presence
in the Middle East. “We are
growing Dubai, adding more
properties in the three- to
five-star category,” says
Johann. The operator plans
to increase its properties in
the city to approximately 15
hotels.
“It made sense to then
expand into neighbouring
Abu Dhabi, particularly
with its ease of access
and the growing interest in
the destination,” he adds.
WLH also plans to feature
15 properties in its Abu
Dhabi portfolio, which will
be launched in the next few
months.
“Our approach has been
cautious. We’ve been
extremely discerning when it
comes to the properties we’ve
brought on board to ensure
we maintain our
high-quality standards,”
Johann said
