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SAX upsets with low fare strategy

26 Sep 2018 - by Savannah Freemantle
Comments | 0

WHILE SA Express

has requested

R1,74bn from

Treasury to recapitalise the

airline, it has re-entered

the market with fares that

are unsustainably low

and will only prolong the

airline’s losses, according to

industry players.

The carrier has also

asked National Treasury if

it can take credit lines with

South African banks. Siza

Mzimela, SAX acting ceo,

said the recapitalisation

would go toward buying

spare parts, overhauling

the engines of its grounded

aircraft and paying off

creditors. She said the

three-month grounding

period meant SAX would not

break even, or turn a profit,

in the next 12 months.

The airline has also

cancelled its leasing

contracts, and stopped a

R2,4 million fuel contract.

The SAX board told

Parliament’s Public

Enterprises Committee that

the airline was currently

‘dysfunctional’ and that it

had instructed its managers

to review all major

contracts to determine their

affordability, cut costs and

analyse the profitability of

its routes.

But competing airlines

report that the carrier has

slashed fares on its return

to the market. Miles van

der Molen, ceo of CemAir, 

way back into the market’.

He said, based on his

understanding of the average

unavoidable cost of operating

various routes, it was

possible that SAX was selling

these flights below cost.

“The question is whether it

is morally correct to do this

on the taxpayer’s dime, and

whether or not the practice

falls within the realm of legal

competitive pricing.

“Given the difficulty it

will face when returning

to a market flush with

competition, I would

forecast that SAX will not

easily be able to recover its

direct variable operational

expenditure,” said Rodger.

“The more it operates, the

bigger its loss will be.”

He added that, looking to

open credit lines with banks

appeared to be misguided.

“The shareholder should

recapitalise SAX, rather than

approve agreements and

provide sovereign guarantees

that will place the airline in

more debt. And one should

question the wisdom of

burdening the fiscus further

in the current recessionary

economic environment.”

Travel agents canvassed

by TNW have reported mixed

sentiment from clients

towards SAX. A number of

agents said their clients were

concerned about the safety

of the aircraft and wary about

supporting another SOE that

kept requesting bailouts,

although some clients have

welcomed the carrier’s return,

responding positively to the

cheaper fares.

SAX was unavailable for

comment at the time of

print. 

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