ANEW Hotels & Resorts relaunched the newly rebranded ANEW Hotel Green Point – previously the Vib Best Western Hotel on December 1. This opening marks the group’s first foray into the Western Cape hospitality market with a flagship hotel in Cape Town.
“Despite the tourism sector still being on shaky ground, we’ve happily seen an increase in the leisure market, which we’re keen to tap into to bolster our appeal to local and international visitors. With our first Cape Town property, we’re positive that, when the international market comes back, we’ll be perfectly positioned to not only welcome them, but provide the experience travellers expect from the Mother City,” said Sales and Marketing Director, Alan Campbell.
Campbell said the hotel’s location in Cape Town’s central business district – near the V&A Waterfront – makes it the perfect base from which to explore the city, while the in-room and hotel services mean guests don’t have to look far for relaxation or entertainment.
Entertainment spotlight
The hospitality sector was not the only industry affected by the pandemic, said Campbell.
The entertainment industry has suffered various blows due to lockdown restrictions, curfews and more.
“What we loved about this hotel was its reputation for being a safe and inclusive space. During the lockdown, entertainers struggled to make ends meet. The hotel provided them with a platform when other establishments were closed down, helping various entertainers weather the storm during one of the toughest times,” he said.
According to Campbell, the hotel has also collaborated with many well-known local musicians, dancers, artists and comedians. “So we’re excited to host various live events for guests and visitors to enjoy.”
“Our 76 rooms are kitted out with WiFi and chic decor, while our rooftop pool deck is the perfect place to socialise, take in the breathtaking views and capture that all-important Instagram shot.”
Commenting on the launch of the new hotel, Western Cape Premier Alan Winde said: “It is really encouraging to see the growth of our hospitality industry, following the toll that the pandemic took on our local economy. In particular, I am really glad to see that ANEW will join the ranks of our hotels and resorts, bringing with them their unique brand of togetherness, or ubuntu, showcasing our South African culture.
“I hope to see many more developments like this across our province, creating more jobs and ensuring a successful recovery in the Western Cape.”
