In response to growing consumer demand for reliable yet affordable accommodation in Europe, the Middle East, and Africa, Marriott International has launched its midscale brand, Four Points Express by Sheraton.
The new brand will offer value-conscious consumers a seamless hotel experience in a convenient location, with principles of reliability, simplicity, and value in both the design and guest experience.
Marriot International has already signed three deals across the United Kingdom and Turkey for the new brand, as well as several letters of intent for future Four Points Express hotels in markets including Poland, Belgium, and the UK.
The first UK hotel, the 201-room Four Points Express by Sheraton London Euston, is expected to open in 2024 following a significant renovation of the current property. It is less than 500m from Euston Station and 1km from Kings Cross and St Pancras International.
In Turkey, Four Points Express by Sheraton Antalya Lara will offer 52 guest rooms following conversion towards the end of this year. Four Points Express by Sheraton Bursa Nilüfer will provide guests with a convenient location close to the highway that connects Bursa, Istanbul, and Izmir.
