In a project that will run throughout 2024, LATAM Group has revealed new livery that celebrates South America, with five aircraft decorated in colours of the national flags of countries where the group’s affiliates operate domestic flights.
The project officially kicked off on January 11, with LATAM Airlines Brasil showcasing an Airbus A320neo in green and yellow, with aircraft that represent the flag colours of Colombia, Chile, Peru and Ecuador following on from this.
LATAM Group represents a composition of South American cultures, so diversity is key, explains Martin St. George, Vice President of Commercial and Marketing at LATAM Airlines Group.
“Through this initiative, the group’s companies seek to deepen their ties with each of the countries in which we operate, highlighting the pride of the origins of all the collaborators who mobilise the LATAM group and reinforcing the connectivity that the group offers to people in our countries, the region, and the world.”