In the lead-up to Women’s Day on August 9, Big Ambitions MD and one of the drivers of the #SouthAfricaisTravelReady campaign, Natalia Rosa, has started a campaign, #IAMTOURISM, celebrating the women who make up the heart of the tourism industry.
“They may not sit on Steering Committees or walk in the so-called corridors of power or conduct Skype Interviews on national television, but their tenacity, selfless contribution and unwavering belief in serving the communities they serve is the stuff of legend and deserves to be recognised publicly,” says Natalia.
Natalia says this is our chance as women who make up the tourism industry to demand change and to open up the industry. “A simple act on a grand scale can grab the attention of our government and of the world.”
One of these simple acts is to get a minimum of 3 000 images of women in the tourism sector – holding up a banner stating #IAMTOURISM – by August 9. These images will be shared online and on social media.
Women in the industry can submit their images to iamtourism.za@gmail.com or Whatsapp 061 354 3286
