FLIGHT Centre has
partnered with SA Tourism
to promote domestic
tourism to first time travellers.
The group has launched
a web series called
Hamba Nathi, which it says is
an industry first for a travel
retailer in South Africa.
The series, which will be
available on Flight Centre
South Africa’s YouTube
channel, will feature the
journeys of three young
South African influencers
travelling for the first time. It
is an effort to “localise” the
Flight Centre brand and bring
travel to the forefront of the
mind of the South African
consumer, says Flight Centre’s
leader of emerging markets,
Lance Nkwe, who is
responsible for putting
the project together. “The
aim is to increase Flight
Centre’s exposure with first
time travellers rather than
immediate sales conversion.”
First time travellers often start
off their travels with local trips,
he adds.
The first season will consist
of six episodes, each of which
will focus on a particular
destination. The content
will also address “first time
travel hacks” such as: what
documentation is needed
when travelling locally, what do
travellers need in order to hire
a car, how soon guests can
check in to their hotel room,
and how early travellers need
to arrive at the airport.
“Most episodes will be set
in South Africa where we have
been able to showcase a
number of SA Tourism ‘hidden
gems’,” says Lance.
“This is a wonderful
opportunity for us to speak
to the youth of South Africa
and to showcase how exciting
it is to travel,” says Flight
Centre’s gm of product and
marketing, Sue Garrett at the
launch event.
