Countries around the world are adopting and integrating the United Nations World Tourism Organization’s new ‘Stay home today so you can travel tomorrow’ campaign to curb the spread of COVID-19 while still stimulating travel appetites for the future.
UNWTO is promoting the tagline on digital media through the hashtag #TravelTomorrow. It encourages travellers to adhere to health guidelines and national quarantines now so that they are able to travel again in the near future.
Britain’s national tourism agency is reinforcing this message with a social media campaign that says “We can’t welcome you now, but we’ll see you soon.” In the meantime, VisitBritain is using social media to remind everyone in quarantine about the uniqueness of the destination.
It is sharing popular British series, music and recipes every day and hosting a traditional ‘pub quiz’ every Friday on Instagram.
Kenya’s Cabinet Secretary for Tourism and Wildlife and chairperson of the UNWTO’s Executive Council, Najib Balala, announced the Kenya Tourism Board’s participation in the campaign. The KTB is sharing popular nature scenes and tourism offerings in the country in a series of tweets and has created a video promoting the campaign.
