ASATA has revived its ‘21st
Century Travel Agent’ study,
which offers insights in to
the demands of corporate
and leisure travellers.
Details of the report will be
presented at the upcoming
Asata Travel Summit,
taking place in Sandton on
September 12.
The survey results build on
the previous study, launched
in 2015, to inform South
African agents on what they
need to do to re-engineer or
enhance their business to
meet the market’s changing
needs, says ceo, Otto de
Vries.
“What this 2.0 version of
the study seeks to do is take
a fresh look at the study we
conducted four years ago
and what travel businesses
can expect in future; and
to get a 360-degree view of
outbound travel demands.”
The new version of the
21st Century Travel Agent
study has been informed by
a series of online surveys
run by Asata as well as
telephonic meetings with
travel industry stakeholders,
leisure travellers, corporate
travellers and corporate
procurement managers.
For more information on
the Travel Summit, visit
Asata’s website.
Asata revives industry study
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