Travel Counsellors, the largest and fastest-growing technology platform for travel entrepreneurs, has unveiled a refreshed brand identity, building on its outstanding record sales, and looking forward to its 30th anniversary.
Travel Counsellors worked with Lucky Beard, a global design and advisory firm, on the rebrand project. The result of extensive market research, it incorporates insights from various Travel Counsellors (TCs), customers and clients, coupled with the opportunity for market growth in the leisure and corporate markets. The aim is to both support the ambitions of its travel entrepreneurs and better connect with their clients.
The new-look brand includes an updated logo in the core colour of vibrant cherry, featuring cherry blossom – symbolic of renewal and new beginnings. It depicts community, togetherness and care, and reflects the wider Travel Counsellors ethos. It has been rolled out across Travel Counsellors’ websites, social media, marketing collateral and company technology and appears on the myTC app.
Dave Callan, Customer Director at Travel Counsellors, says: “This rebrand will allow the whole business to reset, reenergise and refresh. It will sharpen the experience for our Travel Counsellors and customers and aligns with what makes our business so special. The core elements of community, togetherness, and care are all reflected in the look, feel and colour of our new assets.
“With us, it’s personal and will always remain that way. This brand promise was born out of what makes Travel Counsellors so special, which is down to the people. The evolution of the brand now takes this promise one step further to express what this truly means for us. We’re shifting the sentiment from ‘what we do’– sell travel – to ‘the difference we make’ for everyone involved in the journey.
“We care – about our Travel Counsellors and our customers, and about the trips we plan and design,” says Callan. “We care more than anyone else, which means every trip we plan for our customers is the best and most memorable experience they could possibly have. We are dedicated to putting our customers first and are there for them every step of their journey, going above and beyond to ensure they have a seamless, stress-free trip.
“Our solid foundation, powerful, caring culture and strong brand values of the last 29 years have brought us to this point. This is a pivotal moment for us, and an opportunity to move into the next phase of our journey, positioning Travel Counsellors as a service brand rather than just a travel company, and the preferred choice for customers.”
The rebrand reflects the investment in the recruitment and training of TCs, including onboarding programmes and technology, all empowering them to grow their businesses further.
Over the past few weeks, 1 900 global TCs have been learning about the rebrand and how they can implement the new collateral and designs to help them scale their businesses in a way that suits them. TCs now have access to a brand hub offering a number of colour palettes and templates to use across their platforms. A robust external marketing plan and social media campaign will follow.
For further information about booking with Travel Counsellors, please visit www.travelcounsellors.co.za
