MSC Cruises will screen UEFA Euro 2024 football matches onboard its Mediterranean and European sailings.
The games will be broadcast live in bars, lounges and pool decks on selected ships.
The tournament, which takes place every four years, begins on June 14 and end on July 14.
The cruise line will also be organising special events and themed activities for the tournament, such as penalty shoot-out challenges and trivia competitions, as well as create-your-own-shirt competitions.