The Irish ultra-low-cost carrier, Ryanair is tapping into the collective mind of the younger generation as a market, by posting humorous videos regularly on Tik Tok.
Having amassed nearly two million followers and more than 25 million likes, the carrier’s posts join popular trending sounds and memes and usually feature pop culture references or jokes about flying specifically.
Go to ‘Catch flights, not feelings’, and see Ryanair’s videos on all sorts of topics, from not having first class or free snacks but making up for it with ‘sass’ to having crushes on actors Timothée Chalamet and Jenna Ortega.
