LEGACY Lifestyle, the
Legacy Group’s loyalty
programme, has formed
a new OTA, called Lifestyle
Travel, which will sell travel
products to its loyalty
programme members and
direct to the public.
Michael Levinsohn, md of
Legacy Lifestyle, says the
group noticed an increase
in demand from members
for travel products and,
as a result, decided to
establish an OTA to better
fulfil this need for their
clients.
Gm of Lifestyle Travel,
William Botha, says Legacy
Lifestyle has funded the
development of the OTA
platform and provided
access to its membership
base of 850 000 people.
He explains that the
company offers a fully
automated online booking
solution which allows
Legacy Lifestyle members
to earn and redeem
loyalty rewards, in cash
back, when booking travel
arrangements.
“A myriad of flights,
hotels, transfers,
sightseeing attractions and
dynamic tour packages
are available through our
website.
“These offerings are
powered by more than 70
suppliers reaching and
accessing content in more
than 190 countries.”
William says Legacy
Lifestyle will also take its
booking platform to market,
targeting retail chains
interested in branching out
into travel sales for the first
time.
He adds that Lifestyle
Travel also has a white
label offering for ITCs
looking for an inexpensive
white label booking engine
solution for their business.
The company also
provides ITCs with their
own branded invoices,
etickets and vouchers.
