OVER the last five
years, SAA has lost
considerable market
share – 23, 45 and 71
percentage points in
the domestic, regional
and international space
respectively.
In the domestic space,
SAA’s loss of market
share has coincided with
the entrance of FlySafair
and market share gains
by Mango. Regionally,
Ethiopian Airlines and
Air Namibia have seen
market share gains and
internationally, Qatar
and Emirates have
achieved considerable
gains.
SAA’s loss in revenue
for the year ending
March 2017 has been
partially attributed to
this loss of market
share. Other factors
cited include currency
fluctuation and Brent
crude prices.
The airline reported
a R5,6 billion loss
for the period, more
than three times the
R1,5 billion reported
the previous year.
