The ever-inventive, always-innovative South African airline, FlySafair, has now launched a subscription programme that will guarantee the loyalty of its members – the FlyMore Club.
Joining this club gets members an allocation of flights to use each month. The idea is that regular travellers receive a fixed, lower price. But the tickets must be used in the month to which they are allocated.
“Customers have been asking us for a way to reward regular travellers for a while and the traditional models just don’t work, especially not in the low-cost environment. We feel confident that we’ve innovated a unique solution here that customers will love,” said Kirby Gordon, Chief Marketing Officer at FlySafair.
Members sign up to the club for a minimum of 12 months. Three packages are available that offer customers different monthly flight allocations:
- R800pm for either two one-way flights, or one return trip a month;
- R2 400pm for either six one-way flights, or three return trips a month;
- R4 000pm for either ten one-way flights, or five return trips a month.
Members then redeem their monthly flights on the FlySafair website and only pay airport taxes when booking.
“This means that we are effectively able to offer members something like a ‘flight-hailing’ service at a cost saving of up to 84%, based on FlySafair’s highest rate, per flight. Given that the flight allocation is already awarded, users can literally book their seats on the way to the airport, which means avoiding all the complexities of change fees and fare-difference charges.”
FlyMore Club members are required to use their monthly flight allocation for travel within the month it is allocated and flights can be booked on any of FlySafair’s 26 domestic routes.
“We see FlyMore appealing to a number of customers, including regular commuters, business travellers, people with holiday homes, folks in long-distance relationships and even children with separated parents.
“The pandemic has taught us that we need to be resilient but, as we recover, we also need to seek out new ways to be innovative and remain competitive,” said Gordon.
