Booking.com has released a report on family travel trends for the 2024 northern summer season that shows a worldwide uptake in family getaways.
It reported seeing an 8% increase in searches for family accommodation options over last year. Half of all these families globally indicated that value for money was the top motivator when choosing a destination.
Other motivators include wanting to travel to destinations shown on a TV show or movie, with 55% of families following this trend. Comfort emerged as an important decision-making factor as well, with 74% of families citing air-conditioning as the most important amenity when booking a place to stay.
The study surveyed 32 300 respondents from over 32 countries in January and February of 2024. The top 10 global destinations that have seen the most growth in family travel are:
- Durres, Albania
- Tangier, Morocco
- Marrakech, Morocco
- Destin, Florida, US
- Seville, Spain
- Palma de Mallorca, Spain
- Tokyo, Japan
- Gramado, Brazil
- Dubrovnik, Croatia
- Madrid, Spain
