Club Med has unveiled a refreshed brand identity that embodies its commitment to excellence and innovation.
This evolution marks the first rebranding campaign for the brand since 2014 and encompasses every facet of the Club Med experience, from its communication tools to its luxurious resorts.
“In a world where travel has become more than just a destination, Club Med's ‘That’s l’Esprit Libre’ campaign encourages travellers to embrace the spirit of escapism,” says Laura Hendel, Marketing Manager for Club Med Southern Africa.
“It’s an innovative approach that will immerse one in a world of joy, relaxation, and the pursuit of what truly matters.”
The campaign takes a unique story-led approach, blending playful wording and a stylish tone to convey a light-hearted and emotive message. It reflects Club Med's solid heritage, French expertise, and international standing, while also addressing the evolving needs of modern holidaymakers.
There’s an emphasis on wellness, relaxation, responsible tourism, and meaningful personal interaction, all without compromising the hassle-free holiday experience.
This authentic representation aims to engage viewers with narratives that stir emotions, allowing them to envision themselves within these experiences instantly.
