Virgin Atlantic has announced that its Flying Club loyalty programme will move to dynamic pricing for its reward seat redemptions.
From October 30, members will be able to use Virgin Points to pay for any seat on the aircraft on any date. The price of seats will vary in line with demand, like standard tickets.
Members will be able to use their points to upgrade to any available Premium or Upper Class seat from standard or reward tickets. In addition, members will be able to use their Companion or Upgrade vouchers on any seat.
Furthermore, the number of Virgin Points earned on Upper Class and Premium tickets will also be increased at the same time.
The number of Virgin Points earned on Upper Class tickets will increase by up to 50% and Premium tickets will increase by up to 75%.
