DESPITE a slump in travel
to West Africa, Nigerian
carrier, Arik Air, has forged
ahead with plans to launch
a frequent flyer programme,
Arik Affinity Wings.
Isla Moffet, sales and
marketing manager for
South Africa, says although
passenger numbers have
dropped since the Ebola
outbreak in West Africa, prior
to this the South African
market was growing for Arik
Air. “Since our inception and
sustained service on the
Johannesburg route, we have
seen continual passenger
and revenue growth, month
on month. Our regular
South African travellers will
be delighted that they now
have an added value on
to the tickets that they are
purchasing.”
Frequent flyers can earn
miles on domestic, regional
and long-haul flights. The
miles can be used to fly to
any destination on Arik Air’s
network, to upgrade tickets
and make payments for
excess baggage. Members
of Arik Affinity Wings are also
entitled to benefits such as
extra baggage allowance,
access to Arik Air’s business
lounges and priority check-in
at the airport.
Michael Arumemi-Ikhide,
Arik Air’s global ceo, says:
“Arik Air has been the
success story of Nigerian
commercial aviation and
we are delighted to be able
to reward the loyalty of our
customers by offering a
frequent flyer programme.
Affinity Wings is just one in
a long line of upgrades to
our customer offering and
we plan on announcing a
number of additional benefits
to the programme over the
coming months.”
To join, Arik Air customers
can log on to the website
and complete an online
enrolment form. They will
receive 1 000 bonus Affinity
Miles and a personal
membership number.
Members begin at Affinity
Wings Pearl level and move
to Bronze, Silver and Gold
as they accumulate Affinity
points.
For more on loyalty
programmes, see TNW’s
feature on page 7.
